Starbucks is giving its holiday cups the full Christmas treatment this year.

Image provided by Starbucks

The coffee company unveiled four holiday-themed cup patterns, and those concerned about the so-called “War on Christmas” will be very pleased with the designs.

“We listened to our customers,” Roz Brewer, chief operating officer for Starbucks, said in a statement, according to CNN, noting so many of the café’s patrons “loved the tradition of Christmas.”

Starbucks’ Christmas cups have become something of a lightening rod in conservative Christians circles over the years. In 2015, the coffee brand took a lot of heat for removing the “symbols of the season” from its cups, which had in years past included etchings of reindeer, ornaments and other holiday markings. ­­­­­­­­­­­­­

At the time, Joshua Feuerstein, a former pastor who know sees himself as a “social media personality,” declared Starbucks decided to go with a simple, solid red cup “because they hate Jesus” and didn’t want to pay homage to the Christmas tradition.

The Seattle-based company responded to Feuerstein’s critique by saying the goal was to create “a culture of belonging, inclusion and diversity,” adding the design was intended to be a “blank canvas” on which customers could “tell their Christmas stories in their own way.”

It should be noted Starbucks is also selling a solid red reusable coffee cup this year, while supplies last. ­­­­­­­­­­­­­

Starbucks has unveiled a holiday-themed cup every year since 1997. The featured image above showcases the designs the company has released through the years.

Date published: 6/11/2018
Written by: Tré Goins-Phillips
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